After eight years of marketing & research with Hewlett-Packard, Arjan Postma (1972) became a tutor in interactive & strategic marketing at several business schools. His focus was how technological innovation impacts society and maybe even more important vice versa, how societies impact technological innovation.
This research eventually grew into a research agency for applied creativity, UR/Jamby (URJ). An early stage incubator, responsible for digital creativity & strategy. In that period he experimented with the production of both open source tools as well as interactive media productions from webchannels to mobile gaming. One of the first assignments was to be involved with the online development of the first edition of Big Brother, never knowing it was going to be such a global television hit. Other clients of URJ were amongst others RTL, U2, Nasa, Dutch Ministry of Education etc.
The rollercoaster of the dotcom wave took the company from five to far over a hundred employees and than burst apart into several segments which are now mostly incorporated in still existing ICT & media-companies. The lessons learned from this unique experience he encaptured in a documentary series with the striving research-question: "Powerplay: Who determines your near future?". Based on his experience and insights in two major aspects of disruptive innovation - the emerging technologies at HP and the d creativity at URJ - he than founded an European institute for Future Studies, FreedomLab and a studio for Creative Strategies, Eliace.
Arjan remained his apetite as a tutor on the field of Applied Creativity: How to benefit from the tools and techniques of the creative industries to encounter 21st centiury challanges? He especially invested in how to deal with the problems and processes as a group; co-creation as a means to counter the so-called wicked problems of our time. Being at the fronteir meant that knowhow was to gained from experience. On one hand Arjan interviewed over 150 opinion leaders in this fiels of expertise ánd with a group of mindliked friends he challenged all existing models for smallgroup behaviour, design thinking, social innovation etc. Arjan has applied his approach to a large range of the top 100 companies throughout Europe.
His dream is to convert his network, experience and insights into an international school on the subject of 'Generative culture: an inquisitive and designerly way of organizing change'.
With great pleasure I have worked with the following partners:
ABN AMRO bank
Design Academy Eindhoven
European Broadcast Union
Exclusive Media Group
Ministerie van OC&Wb
Amsterdam Economic Board
United Nations PRI
THNK Creative Leadership